Practical Persuasion: A Repeatable Process for Influencing Decisions (PERS20)
A 2-hour private course teaching a simple, repeatable process for building a clear, evidence-based case and persuading with confidence.
Register or Request Training
- Private class for your team
- Live expert instructor
- Online or on‑location
- Customizable agenda
- Proposal responses same day as request
Course Overview
Persuasion is part of everyday business whether you are asking for support, presenting an idea, influencing a decision, or helping a customer see value. In this focused two-hour class, participants will learn a simple, repeatable process for making a clear case with confidence. Instead of relying on pressure or personality, this session shows business professionals how to organize their thoughts, connect to the audience's needs, and use evidence to guide people toward a practical decision.
This class is designed for business professionals who need to ask for support, pitch an idea, or influence a decision in their day-to-day work. It is delivered as an instructor-led session with discussion, examples, and practical exercises.
Course Benefits
- Identify a clear persuasion objective and the business reason behind it.
- Define the outcome you want and what your audience needs to feel confident.
- Build a persuasion map that anticipates audience questions and objections.
- Choose supporting evidence that is relevant to your audience without overwhelming them.
- Sequence a persuasive case that ends with a clear next step.
Delivery Methods
Delivered for your team at your site or online.
Course Outline
- Identify Your Objective
- Clarify what you are trying to persuade someone to understand, accept, do, or support.
- Define the business reason behind your message.
- Separate your main goal from extra details that may distract from your point.
- Identify the Outcome You Want
- Decide what success looks like before you start communicating.
- Consider what action, decision, or agreement you want from your audience.
- Think through what your audience needs to feel confident moving forward.
- Build a Persuasion Map
- Organize your message around your audience, their concerns, and your key points.
- Map out the reasons your idea matters to the business.
- Anticipate questions, resistance, or objections before they come up.
- Use Supporting Evidence
- Support your point with facts, examples, data, customer feedback, or past results.
- Choose evidence that is easy to understand and relevant to your audience.
- Avoid overloading people with too much information.
- Sequence Your Case
- Present your message in a logical order that is easy to follow.
- Start with the need or opportunity, then explain your recommendation and supporting reasons.
- End with a clear next step or call to action.
- Bonus: Persuasion Checklist
- Do I know my objective?
- Do I know the outcome I want?
- Have I considered my audience's needs and concerns?
- Do I have evidence to support my point?
- Is my message organized in a clear sequence?
- Have I included a specific next step?
Class Materials
Each student receives a comprehensive set of materials, including course notes and all class examples.
Have questions about this course?
We can help with curriculum details, delivery options, pricing, or anything else. Reach out and we’ll point you in the right direction.
