This Google Ads training introduces you to the world of search engine marketing (SEM) and familiarize you with the Google Ads tool. You will learn to leverage Google Ads to best serve your online marketing needs. The unique feature of this Google Ads training is that it includes hands-on interactive exercises empowering students to productively use Google Ads on their own website right away. This Google Ads class is targeted towards online marketers, media analysts, web analysts and business owners who want to promote their businesses using search engine marketing tools.
On day 2 of the class, we take a deeper dive into understanding and optimizing search engine marketing campaigns, covering optimization of keywords, campaigns and ads, and other advanced features of Google Ads. You will also learn about conversion tracking in Google Ads and how to integrate Google Analytics with your Ads account to gain insights into the effectiveness of your marketing campaign.