Comprehensive Google Analytics Training

Comprehensive Google Analytics Training

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Course Topics
  • Learn the fundamentals of web metrics and web analytics.
  • Learn what web analytics can do for your business.
  • Learn common web analytics methodologies suitable for different types of websites.
  • Learn how Google Analytics works.
  • Learn the key features and capabilities of Google Analytics.
  • Learn to set up Google Analytics accounts and profiles.
  • Learn access management techniques for your Google Analytics accounts and profiles.
  • Lean how to generate reports in Google Analytics (visitor reports, traffic sources reports, content reports, goals report).
  • Learn to analyze default reports in Google Analytics to interpret web metrics data.
  • Learn to create and apply filters in Google Analytics.
  • Learn best practices for setting filters in Google Analytics.
  • Learn to create goals and funnels in Google Analytics.
  • Learn to interpret reports for analyzing goals and funnels in Google Analytics.
  • Learn to work with custom reports and advanced segments.
  • Learn to set up intelligence alerts.
  • Learn to work with Google Tag Manager.
  • Learn the difference between advanced segments and filters.
  • Learn the difference between virtual page views and event tracking.
  • Learn to generate virtual pageviews.
  • Learn to set up event tracking.
  • Learn about custom variables.
  • Learn to work with Event Listeners.
  • Learn the best practices for using custom variables.
  • Learn about Ecommerce tracking.
Course Overview

This Google Analytics class combines our introductory and advanced classes. Like those courses, it is very interactive and hands-on so that the student experiences Google Analytics first hand rather than just watching someone present the features. The class covers both the business and technical features of Google Analytics.

Course Outline
  1. Overview and Background of Web Analytics
    1. Fundamentals of Web Analytics
      1. Web Analytics Methodology
      2. Definitions and Significance of Important Parameters
      3. Tips for Building KPIs
      4. Important KPIs for Common Types of Websites
    2. Identifying Common KPIs
    3. Google Analytics Case Study
  2. Introduction to Google Analytics
    1. Basics of Google Analytics
      1. What is Google Analytics?
      2. How Google Analytics Works
      3. Cookies and Google Analytics
      4. User Privacy and Google Analytics
    2. Quiz
    3. Getting Started with Google Analytics
      1. Accessing Google Analytics
      2. Creating New Accounts under Google Analytics
    4. Google Analytics Code Snippets
      1. Introduction to Google Analytics Tracking Code (GATC)
    5. Access Management
      1. Things you Need to Know
      2. Granting Access to Users
    6. Access Management
    7. Best Practice Tips for Access Management
  3. Reports in Google Analytics
    1. Introduction to Reports in Google Analytics
      1. Metrics and Dimensions in Google Analytics
      2. Overview of Report Structure
    2. Understanding the Report Layout
    3. Exporting Your Data from Google Analytics
      1. Exporting Google Analytics Reports
      2. Scheduling Reports in Google Analytics
    4. Digging Into Reports
      1. Playing with Active Date Range
    5. Applications of the Date Range Function
      1. Comparing Two Metrics
    6. Identifying Co-relation Between Two Metrics
    7. Secondary dimensions
    8. Visualization Controls
    9. Audience Reports Demystified
    10. Introduction
    11. Audience Overview Report
    12. Application of the Audience Overview Report
    13. Location Report
    14. Application of the Location Report
    15. Exploring the New vs Returning Report
    16. Application of New vs Returning Report
    17. Exploring the Frequency & Recency Report
    18. Application of the Frequency & Recency Report
    19. Exploring the Technology Reports
    20. Application of Browsers & OS Report
    21. Exploring the Mobile Reports
    22. Application of Mobile Reports
    23. Acquisition Report Demystified
    24. Introduction to the Acquisition Report
    25. Exploring the Channels Report
    26. Application of the Channels Report
    27. Exploring the Keywords Report
    28. Exploring the Keywords Traffic Report
    29. Applications of the Organic and Keywords Traffic Reports
    30. Exploring the Social Reports
    31. Behavior Reports
    32. Exploring the Pages Report with Advanced Inline Filters
    33. Identifying Poor Performing Pages
    34. Exploring the Landing Pages Report
    35. Application of the Landing Pages Report
    36. Exploring the Exit Pages Report
    37. Identifying Top Exit Pages
    38. In-Page Analytics in Google Analytics
    39. Application of In-Page Analytics
    40. Understanding the Dashboard
    41. Customizing the Dashboard
    42. Developing a Customized Dashboards
  4. Custom Reporting
    1. Introduction to Custom Reporting
      1. Why to use Custom Reporting
      2. When to use Custom Reporting
      3. Basics of Custom Reporting
    2. Valid Pairs of Dimensions and Metrics
      1. Understanding Dimensions Categories
      2. Understanding Metrics Categories
      3. Valid Combinations
    3. Designing Your Custom Report
    4. Building Your Custom Report
    5. Develop Custom Reports for the Given Scenario
  5. Advanced Segmentation
    1. Introduction to Advanced Segmentation
      1. Why to use Advanced Segmentation
      2. Difference Between Advanced Segments and Filters
    2. Leveraging Default Advanced Segments
    3. Application of Advanced Segmentation using Default Segments
    4. Customizing Advanced Segments
    5. Application of Advanced Segmentation using Custom
    6. Segments
    7. Managing Advanced Segments
    8. Regular Expressions Overview
      1. Start and End ( ^ $ )
      2. Number of Occurrences ( ? + * {} )
      3. Common Characters ( \d \D \w \W \s \S )
      4. Grouping ( [] )
      5. Negation ( ^ )
      6. Subpatterns ( () )
      7. Alternatives ( | )
      8. Escape Character ( \ )
    9. Application of RegEx in Google Analytics Advanced Segmentation
  6. Understanding Filters in Google Analytics
    1. Introduction to Filters
      1. Why and When to Use Filters in Google Analytics
      2. Understanding How Filters Act on Your Data
    2. Types of Filters
    3. Overview of Different Types of Filters
      1. Understanding Best Practices for Setting Filters
    4. Application of Predefined Filters
      1. Introduction to Custom Filters in Google Analytics
    5. Exercise on Selecting Appropriate Filters
  7. Goals in Google Analytics
    1. Introduction to Goals
      1. What Is a Goal in Google Analytics?
      2. When and Why to Use Goals
      3. Goal Types
    2. Configuring Goals
      1. Configuring URL Destination Goal
      2. Goal URL Match Type
      3. Goal Value for Non Ecommerce Websites
    3. Monetizing Goals Exercise
    4. Configuring Duration
    5. Time on Site Goal Implementation
    6. Configuring a Pages/Screen Goal
    7. Pages/Screen Implementation Exercise
    8. Analyzing Goals Using Standard Reports
      1. Overview Report
      2. Goal URLs Report
      3. Reverse Goal Path Report
      4. Funnel Visualization Report
      5. Goal Flow Report
    9. Group Activity
  8. Funnels in Google Analytics
    1. Introduction to Funnels
      1. What Is a Funnel in Google Analytics
      2. Why to Use Funnels
    2. Building a Funnel in Google Analytics
    3. Funnel Visualization Report
    4. Exercise for Interpreting the Funnel
  9. Integrating Google AdWords with Google Analytics
    1. Tracking Online Marketing Campaigns through Google Analytics
  10. Google Tag Manager
    1. Introduction to Tag Manager
      1. Why Use Google Tag Manager?
    2. Creating a Tag Manager Account
    3. Tags, Rules, and Macros
    4. Creating a Container and Container Snippet
    5. Using Tags
    6. Previewing and Publishing the Container
  11. eCommerce Tracking And Reporting
    1. Enabling Ecommerce Tracking
      1. Step 1: Enable Ecommerce Reporting
      2. Step 2: Tag Pages
    2. Implementing Ecommerce Methods
      1. The _addTrans() Method
      2. The _addItem() Method
      3. The _trackTrans() Method
    3. Ecommerce Overview Report
    4. Product Performance Report
    5. Sales Performance Report
    6. Transaction Report
    7. Time to Purchase Report
    8. Mult-Channel Funnels
    9. Assisted Conversions Report
    10. Top Conversions Report
    11. Time Lag Report
    12. Path Length Report
  12. Social Media Analytics
    1. Introducion to Social Interactions
    2. Setting up Social Interactions
    3. Social Media Reporting
  13. Virtual Pageviews
    1. Introduction to Virtual Pageview
      1. Why to Use Virtual Pageviews
    2. Virtual Pageviews and Dynamic URLs
    3. Virtual Pageviews for Tracking File Downloads
    4. Virtual Pageviews and Tracking Outbound Links
  14. Event Tracking
    1. Introduction to Event Tracking
      1. Why to Use Event Tracking
    2. Understanding _trackEvent Method
      1. The _trackEvent Method
      2. Event Tracking Architecture (Category, Action, Label, Value)
    3. Implementing Event Tracking
    4. Event Tracking Reports
      1. Overview Report
      2. Top Events Report
      3. Pages Report
  15. Custom Dimensions and Metrics
    1. Introduction to Custom Variables
      1. Why and When to Use Custom Variables
      2. Examples of Custom Variables
    2. Architecture of Custom Variables
      1. The _setCustomVar Method
    3. Implementing Custom Variables
    4. Example Scenario from Google
Class Materials

Each student in our Live Online and our Onsite classes receives a comprehensive set of materials, including course notes and all the class examples.

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Register for a Live Class

This course is composed of the following live classes, which you can sign up for individually.

Introduction to Google Analytics Training
Next Class: Feb 11-12, 2021 10AM-5PM ET

Advanced Google Analytics
Next Class: Feb 12, 2021 10AM-5PM ET