
Comprehensive Google Analytics Training
- Learn the fundamentals of web metrics and web analytics.
- Learn what web analytics can do for your business.
- Learn common web analytics methodologies suitable for different types of websites.
- Learn how Google Analytics works.
- Learn the key features and capabilities of Google Analytics.
- Learn to set up Google Analytics accounts and profiles.
- Learn access management techniques for your Google Analytics accounts and profiles.
- Lean how to generate reports in Google Analytics (visitor reports, traffic sources reports, content reports, goals report).
- Learn to analyze default reports in Google Analytics to interpret web metrics data.
- Learn to create and apply filters in Google Analytics.
- Learn best practices for setting filters in Google Analytics.
- Learn to create goals and funnels in Google Analytics.
- Learn to interpret reports for analyzing goals and funnels in Google Analytics.
- Learn to work with custom reports and advanced segments.
- Learn to set up intelligence alerts.
- Learn to work with Google Tag Manager.
- Learn the difference between advanced segments and filters.
- Learn the difference between virtual page views and event tracking.
- Learn to generate virtual pageviews.
- Learn to set up event tracking.
- Learn about custom variables.
- Learn to work with Event Listeners.
- Learn the best practices for using custom variables.
- Learn about Ecommerce tracking.
This Google Analytics class combines our introductory and advanced classes. Like those courses, it is very interactive and hands-on so that the student experiences Google Analytics first hand rather than just watching someone present the features. The class covers both the business and technical features of Google Analytics.
- Overview and Background of Web Analytics
- Fundamentals of Web Analytics
- Web Analytics Methodology
- Definitions and Significance of Important Parameters
- Tips for Building KPIs
- Important KPIs for Common Types of Websites
- Identifying Common KPIs
- Google Analytics Case Study
- Fundamentals of Web Analytics
- Introduction to Google Analytics
- Basics of Google Analytics
- What is Google Analytics?
- How Google Analytics Works
- Cookies and Google Analytics
- User Privacy and Google Analytics
- Quiz
- Getting Started with Google Analytics
- Accessing Google Analytics
- Creating New Accounts under Google Analytics
- Google Analytics Code Snippets
- Introduction to Google Analytics Tracking Code (GATC)
- Access Management
- Things you Need to Know
- Granting Access to Users
- Access Management
- Best Practice Tips for Access Management
- Basics of Google Analytics
- Reports in Google Analytics
- Introduction to Reports in Google Analytics
- Metrics and Dimensions in Google Analytics
- Overview of Report Structure
- Understanding the Report Layout
- Exporting Your Data from Google Analytics
- Exporting Google Analytics Reports
- Scheduling Reports in Google Analytics
- Digging Into Reports
- Playing with Active Date Range
- Applications of the Date Range Function
- Comparing Two Metrics
- Identifying Co-relation Between Two Metrics
- Secondary dimensions
- Visualization Controls
- Audience Reports Demystified
- Introduction
- Audience Overview Report
- Application of the Audience Overview Report
- Location Report
- Application of the Location Report
- Exploring the New vs Returning Report
- Application of New vs Returning Report
- Exploring the Frequency & Recency Report
- Application of the Frequency & Recency Report
- Exploring the Technology Reports
- Application of Browsers & OS Report
- Exploring the Mobile Reports
- Application of Mobile Reports
- Acquisition Report Demystified
- Introduction to the Acquisition Report
- Exploring the Channels Report
- Application of the Channels Report
- Exploring the Keywords Report
- Exploring the Keywords Traffic Report
- Applications of the Organic and Keywords Traffic Reports
- Exploring the Social Reports
- Behavior Reports
- Exploring the Pages Report with Advanced Inline Filters
- Identifying Poor Performing Pages
- Exploring the Landing Pages Report
- Application of the Landing Pages Report
- Exploring the Exit Pages Report
- Identifying Top Exit Pages
- In-Page Analytics in Google Analytics
- Application of In-Page Analytics
- Understanding the Dashboard
- Customizing the Dashboard
- Developing a Customized Dashboards
- Introduction to Reports in Google Analytics
- Custom Reporting
- Introduction to Custom Reporting
- Why to use Custom Reporting
- When to use Custom Reporting
- Basics of Custom Reporting
- Valid Pairs of Dimensions and Metrics
- Understanding Dimensions Categories
- Understanding Metrics Categories
- Valid Combinations
- Designing Your Custom Report
- Building Your Custom Report
- Develop Custom Reports for the Given Scenario
- Introduction to Custom Reporting
- Advanced Segmentation
- Introduction to Advanced Segmentation
- Why to use Advanced Segmentation
- Difference Between Advanced Segments and Filters
- Leveraging Default Advanced Segments
- Application of Advanced Segmentation using Default Segments
- Customizing Advanced Segments
- Application of Advanced Segmentation using Custom
- Segments
- Managing Advanced Segments
- Regular Expressions Overview
- Start and End ( ^ $ )
- Number of Occurrences ( ? + * {} )
- Common Characters ( \d \D \w \W \s \S )
- Grouping ( [] )
- Negation ( ^ )
- Subpatterns ( () )
- Alternatives ( | )
- Escape Character ( \ )
- Application of RegEx in Google Analytics Advanced Segmentation
- Introduction to Advanced Segmentation
- Understanding Filters in Google Analytics
- Introduction to Filters
- Why and When to Use Filters in Google Analytics
- Understanding How Filters Act on Your Data
- Types of Filters
- Overview of Different Types of Filters
- Understanding Best Practices for Setting Filters
- Application of Predefined Filters
- Introduction to Custom Filters in Google Analytics
- Exercise on Selecting Appropriate Filters
- Introduction to Filters
- Goals in Google Analytics
- Introduction to Goals
- What Is a Goal in Google Analytics?
- When and Why to Use Goals
- Goal Types
- Configuring Goals
- Configuring URL Destination Goal
- Goal URL Match Type
- Goal Value for Non Ecommerce Websites
- Monetizing Goals Exercise
- Configuring Duration
- Time on Site Goal Implementation
- Configuring a Pages/Screen Goal
- Pages/Screen Implementation Exercise
- Analyzing Goals Using Standard Reports
- Overview Report
- Goal URLs Report
- Reverse Goal Path Report
- Funnel Visualization Report
- Goal Flow Report
- Group Activity
- Introduction to Goals
- Funnels in Google Analytics
- Introduction to Funnels
- What Is a Funnel in Google Analytics
- Why to Use Funnels
- Building a Funnel in Google Analytics
- Funnel Visualization Report
- Exercise for Interpreting the Funnel
- Introduction to Funnels
- Integrating Google AdWords with Google Analytics
- Tracking Online Marketing Campaigns through Google Analytics
- Google Tag Manager
- Introduction to Tag Manager
- Why Use Google Tag Manager?
- Creating a Tag Manager Account
- Tags, Rules, and Macros
- Creating a Container and Container Snippet
- Using Tags
- Previewing and Publishing the Container
- Introduction to Tag Manager
- eCommerce Tracking And Reporting
- Enabling Ecommerce Tracking
- Step 1: Enable Ecommerce Reporting
- Step 2: Tag Pages
- Implementing Ecommerce Methods
- The _addTrans() Method
- The _addItem() Method
- The _trackTrans() Method
- Ecommerce Overview Report
- Product Performance Report
- Sales Performance Report
- Transaction Report
- Time to Purchase Report
- Mult-Channel Funnels
- Assisted Conversions Report
- Top Conversions Report
- Time Lag Report
- Path Length Report
- Enabling Ecommerce Tracking
- Social Media Analytics
- Introducion to Social Interactions
- Setting up Social Interactions
- Social Media Reporting
- Virtual Pageviews
- Introduction to Virtual Pageview
- Why to Use Virtual Pageviews
- Virtual Pageviews and Dynamic URLs
- Virtual Pageviews for Tracking File Downloads
- Virtual Pageviews and Tracking Outbound Links
- Introduction to Virtual Pageview
- Event Tracking
- Introduction to Event Tracking
- Why to Use Event Tracking
- Understanding _trackEvent Method
- The _trackEvent Method
- Event Tracking Architecture (Category, Action, Label, Value)
- Implementing Event Tracking
- Event Tracking Reports
- Overview Report
- Top Events Report
- Pages Report
- Introduction to Event Tracking
- Custom Dimensions and Metrics
- Introduction to Custom Variables
- Why and When to Use Custom Variables
- Examples of Custom Variables
- Architecture of Custom Variables
- The _setCustomVar Method
- Implementing Custom Variables
- Example Scenario from Google
- Introduction to Custom Variables
Each student in our Live Online and our Onsite classes receives a comprehensive set of materials, including course notes and all the class examples.
Request a Private Class
- Private Class for your Team
- Online or On-location
- Customizable
- Expert Instructors
Register for a Live Class
This course is composed of the following live classes, which you can sign up for individually.
Introduction to Google Analytics Training
Next Class: Feb 11-12, 2021 10AM-5PM ET
Advanced Google Analytics
Next Class: Feb 12, 2021 10AM-5PM ET