Advanced Google Analytics

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This fast-paced, one-day, advanced Google Analytics training class covers some of the more advanced features of Google Analytics, including RegEx, advanced segmentation, intelligence alerts, custom reporting, event tracking, virtual page views, Ecommerce tracking, and custom variables. This Google Analytics training class includes many hands-on interactive exercises, ensuring that students who complete the course will be able to productively use the covered features on their own website right away. While this class is more technical than the Introduction to Google Analytics class, much of the material covered will be interesting to business and marketing people as well as to web developers.

  1. Learn to set up intelligence alerts.
  2. Learn to work with Google Tag Manager.
  3. Learn the difference between advanced segments and filters.
  4. Learn the difference between virtual page views and event tracking.
  5. Learn to generate virtual pageviews.
  6. Learn to set up event tracking.
  7. Learn about custom variables.
  8. Learn to work with Event Listeners.
  9. Learn the best practices for using custom variables.
  10. Learn about Ecommerce tracking.
  1. Intelligence Events
    1. Introduction to Intelligence Events
    2. Automatic Alerts
    3. Custom Alerts
    4. Exercise: Application of Custom Alerts
  2. Google Tag Manager
    1. Introduction to Tag Manager
      1. Why Use Google Tag Manager?
    2. Creating a Tag Manager Account
    3. Tags, Rules, and Macros
    4. Creating a Container and Container Snippet
    5. Using Tags
    6. Previewing and Publishing the Container
  3. eCommerce Tracking And Reporting
    1. Enabling Ecommerce Tracking
      1. Step 1: Enable Ecommerce Reporting
      2. Step 2: Tag Pages
    2. Implementing Ecommerce Methods
      1. The _addTrans() Method
      2. The _addItem() Method
      3. The _trackTrans() Method
    3. Ecommerce Overview Report
    4. Product Performance Report
    5. Sales Performance Report
    6. Transaction Report
    7. Time to Purchase Report
    8. Mult-Channel Funnels
    9. Assisted Conversions Report
    10. Top Conversions Report
    11. Time Lag Report
    12. Path Length Report
  4. Social Media Analytics
    1. Introducion to Social Interactions
    2. Setting up Social Interactions
    3. Social Media Reporting
  5. Virtual Pageviews
    1. Introduction to Virtual Pageview
      1. Why to Use Virtual Pageviews
    2. Virtual Pageviews and Dynamic URLs
    3. Virtual Pageviews for Tracking File Downloads
    4. Virtual Pageviews and Tracking Outbound Links
  6. Event Tracking
    1. Introduction to Event Tracking
      1. Why to Use Event Tracking
    2. Understanding _trackEvent Method
      1. The _trackEvent Method
      2. Event Tracking Architecture (Category, Action, Label, Value)
    3. Implementing Event Tracking
    4. Event Tracking Reports
      1. Overview Report
      2. Top Events Report
      3. Pages Report
  7. Custom Dimensions and Metrics
    1. Introduction to Custom Variables
      1. Why and When to Use Custom Variables
      2. Examples of Custom Variables
    2. Architecture of Custom Variables
      1. The _setCustomVar Method
    3. Implementing Custom Variables
    4. Example Scenario from Google
Class Materials

Each student in our Live Online and our Onsite classes receives a comprehensive set of materials, including course notes and all the class examples.

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