Comprehensive Google Analytics Training

Comprehensive Google Analytics Training

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Course Length: 3 days
Delivery Methods: Available as private class only
Course Benefits
  • Learn the fundamentals of web metrics and web analytics.
  • Learn what web analytics can do for your business.
  • Learn common web analytics methodologies suitable for different types of websites.
  • Learn how Google Analytics works.
  • Learn the key features and capabilities of Google Analytics.
  • Learn to set up Google Analytics accounts and profiles.
  • Learn access management techniques for your Google Analytics accounts and profiles.
  • Lean how to generate reports in Google Analytics (visitor reports, traffic sources reports, content reports, goals report).
  • Learn to analyze default reports in Google Analytics to interpret web metrics data.
  • Learn to create and apply filters in Google Analytics.
  • Learn best practices for setting filters in Google Analytics.
  • Learn to create goals and funnels in Google Analytics.
  • Learn to interpret reports for analyzing goals and funnels in Google Analytics.
  • Learn to work with custom reports and advanced segments.
  • Learn to set up intelligence alerts.
  • Learn to work with Google Tag Manager.
  • Learn the difference between advanced segments and filters.
  • Learn the difference between virtual page views and event tracking.
  • Learn to generate virtual pageviews.
  • Learn to set up event tracking.
  • Learn about custom variables.
  • Learn to work with Event Listeners.
  • Learn the best practices for using custom variables.
  • Learn about Ecommerce tracking.
Course Overview

This Google Analytics class combines our introductory and advanced classes. Like those courses, it is very interactive and hands-on so that the student experiences Google Analytics first hand rather than just watching someone present the features. The class covers both the business and technical features of Google Analytics.

Course Outline
  1. Overview and Background of Web Analytics
    1. Fundamentals of Web Analytics
      1. Web Analytics Methodology
      2. Definitions and Significance of Important Parameters
      3. Tips for Building KPIs
      4. Important KPIs for Common Types of Websites
    2. Exercise: Identifying Common KPIs
    3. Exercise: Google Analytics Case Study
  2. Introduction to Google Analytics
    1. Basics of Google Analytics
      1. What is Google Analytics?
      2. How Google Analytics Works
      3. Cookies and Google Analytics
      4. User Privacy and Google Analytics
    2. Exercise: Quiz
    3. Getting Started with Google Analytics
      1. Accessing Google Analytics
      2. Navigating in Google Analytics
      3. Creating New Accounts under Google Analytics
    4. Google Analytics Code Snippets
      1. Introduction to Google Analytics Tracking Code (GATC)
    5. Access Management
      1. Things you Need to Know
      2. Granting Access to Users
    6. Exercise: Access Management
    7. Best Practice Tips for Access Management
  3. Reports in Google Analytics
    1. Metrics and Dimensions in Google Analytics
      1. Overview of Report Structure
    2. Understanding the Report Layout
    3. Exporting Your Data from Google Analytics
      1. Exporting Google Analytics Reports
      2. Scheduling Reports in Google Analytics
    4. Digging Into Reports
      1. Playing with Active Date Range
    5. Exercise: Applications of the Date Range Function
      1. Comparing Two Metrics
    6. Exercise: Identifying Co-relation between Two Metrics
      1. Secondary Dimensions
      2. Visualization Controls
    7. Audience Reports Demystified
      1. Introduction
      2. Audience Overview Report
    8. Exercise: Application of the Audience Overview Report
    9. Location Report
    10. Exercise: Application of the Location Report
    11. Exploring the New vs. Returning Report
    12. Exercise: Application of New vs. Returning Report
    13. Exploring the Frequency & Recency Report
    14. Exercise: Application of the Frequency & Recency Report
    15. Exploring the Technology Reports
    16. Exercise: Application of Browsers & OS Report
    17. Exploring the Mobile Reports
    18. Exercise: Application of Mobile Reports
    19. Acquisition Reports Demystified
    20. Introduction to the Acquisition Reports
    21. Exploring the Channels Report
    22. Exercise: Application of the Channels Report
    23. Exploring the Social Reports
    24. Behavior Reports
    25. Exploring the Pages Report with Advanced Inline Filters
    26. Exercise: Identifying Poor Performing Pages
    27. Exploring the Landing Pages Report
    28. Exploring the Exit Pages Report
    29. Exercise: Identifying Top Exit Pages
    30. Dashboards
    31. Customizing the Dashboard
    32. Exercise: Developing a Customized Dashboard
  4. Custom Reporting
    1. Introduction to Custom Reporting
      1. Why to Use Custom Reporting
      2. When to Use Custom Reporting
      3. Basics of Custom Reporting
    2. Valid Pairs of Dimensions and Metrics
      1. Understanding Dimensions Categories
      2. Understanding Metrics Categories
      3. Valid Combinations
    3. Designing Your Custom Report
    4. Building Your Custom Report
    5. Exercise: Develop Custom Reports for the Given Scenario
  5. Advanced Segmentation
    1. Introduction to Advanced Segmentation
      1. Why to Use Advanced Segmentation
      2. Difference between Advanced Segments and Filters
    2. Leveraging Default Advanced Segments
    3. Exercise: Application of Advanced Segmentation Using Default
    4. Segments
    5. Customizing Advanced Segments
    6. Exercise: Application of Advanced Segmentation Using Custom
    7. Segments
    8. Managing Advanced Segments
    9. Regular Expressions Overview
      1. Start and End
      2. Number of Occurrences
    10. Application of RegEx in Google Analytics Advanced Segmentation
  6. Understanding Filters in Google Analytics
    1. Introduction to Filters
      1. Why and When to Use Filters in Google Analytics
      2. Understanding How Filters Act on Your Data
    2. View Filters
    3. Overview of Different Types of Filters
    4. Understanding Best Practices for Setting Filters
    5. Exercise: Application of Predefined Filters
    6. Introduction to Custom Filters in Google Analytics
    7. Exercise: Selecting Appropriate Filters
  7. Goals in Google Analytics
    1. Introduction to Goals
      1. What Is a Goal in Google Analytics?
      2. When and Why to Use Goals
      3. Goal Types
    2. Configuring Goals
      1. Configuring a Destination Goal
      2. Goal URL Match Type
      3. Goal Value for Non Ecommerce Websites
      4. Configuring Duration
    3. Exercise: Time on Site Goal Implementation Exercise
    4. Configuring a Pages/Screen Goal
    5. Exercise: Pages/Screen Implementation Exercise
    6. Analyzing Goals Using Standard Reports
      1. Overview Report
      2. Goal URLs Report
      3. Reverse Goal Path Report
      4. Funnel Visualization Report
      5. Goal Flow Report
      6. Smart Goals Report
    7. Exercise: Group Activity
  8. Funnels in Google Analytics
    1. Introduction to Funnels
      1. What Is a Funnel in Google Analytics?
      2. Why to Use Funnels
    2. Building a Funnel in Google Analytics
    3. Funnel Visualization Report
    4. Exercise: Exercise for Interpreting the Funnel
  9. Integrating Google Ads with Google Analytics
    1. Tracking Online Marketing Campaigns through Google Analytics
  1. Google Tag Manager
    1. Introduction to Google Tag Manager
      1. Why Use Google Tag Manager?
    2. Creating a Tag Manager Account
    3. Creating a Container and Container Snippet
    4. Setting up a Tag Manager Container
    5. Tags, Triggers, and Variables
    6. Using Tags
    7. Previewing and Publishing the Container
    8. Adding a Google Analytics Tag
  2. ECommerce Tracking And Reporting
    1. Enabling Ecommerce Tracking
      1. Step 1: Enable Ecommerce Reporting
      2. Step 2: Tag Pages
    2. Implementing Ecommerce Methods
      1. The _addTransaction() Method
      2. The _addItem() Method
      3. The ecommerce:send() Method
    3. Ecommerce Overview Report
    4. Shopping Behavior Report
    5. Checkout Behavior Report
    6. Product Performance Report
    7. Sales Performance Report
    8. Product List Performance Report
    9. Multi-Channel Funnels
    10. Assisted Conversions Report
    11. Top Conversion Paths Report
    12. Time Lag Report
    13. Path Length Report
  3. Social Media Analytics
    1. Introducion to Social Interactions
    2. Setting up Social Interactions
    3. Social Interaction Setup
    4. Social Media Reporting
  4. Virtual Pageviews
    1. Introduction to Virtual Pageview
      1. Why to Use Virtual Pageviews
    2. Virtual Pageviews and Dynamic URLs
    3. Virtual Pageviews for Tracking File Downloads
    4. Application of Virtual Pageviews in Goals and Funnels
  5. Event Tracking
    1. Introduction to Event Tracking
      1. Why Use Event Tracking?
    2. Understanding the Event Tracking Setup
      1. The _send Method
      2. Event Tracking Architecture (Category, Action, Label, Value)
    3. Implementing Event Tracking
    4. Event Tracking Reports
      1. Overview Report
      2. Top Events Report
      3. Pages Report
      4. Events Flow Report
    5. Event Tracking Reports
  6. Custom Dimensions and Metrics
    1. Introduction to Custom Dimensions and Metrics
      1. Why and When to Use Custom Dimensions and Metrics
      2. Examples of Custom Dimensions and Metrics
    2. Architecture of Custom Dimensions and Metrics
      1. The tracker Method
      2. Custom Dimension Values
      3. Custom Metrics Values
    3. Implementing Custom Dimensions and Metrics
    4. Example Scenario from Google
Class Materials

Each student will receive a comprehensive set of materials, including course notes and all the class examples.

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This course is composed of the following live classes, which you can sign up for individually.