This Advanced Google Ads Training Course expands on the topics covered in our Introduction to Google Ads course. In the Advanced Google Ads course, we take a deeper dive into understanding and optimizing search engine marketing campaigns. The course covers optimization of keywords, campaigns and ads, and other advanced features of Google Ads. You will also learn about conversion tracking in Google Ads and how to integrate Google Analytics with your Ads account to gain insights into the effectiveness of your marketing campaign.
The Advanced Google Ads course is geared toward Ads users who are acquainted with basic features, such as keyword discovery, keyword bidding, campaign creation, and management. To get the most out of class, students are strongly encouraged to have their own Ads account.