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Overview

This Advanced Google AdWords Training Course expands on the topics covered in our Introduction to Google AdWords course. In the Advanced Google AdWords course, we take a deeper dive into understanding and optimizing search engine marketing campaigns. The course covers optimization of keywords, campaigns and ads, and other advanced features of Google AdWords. You will also learn about conversion tracking in Google AdWords and how to integrate Google Analytics with your AdWords account to gain insights into the effectiveness of your marketing campaign.

The Advanced Google AdWords course is geared toward AdWords users who are acquainted with basic features, such as keyword discovery, keyword bidding, campaign creation, and management. To get the most out of class, students are strongly encouraged to have their own AdWords account.

Goals
  1. Learn how to optimize your keywords list.
  2. Learn how to leverage dynamic keyword insertion in Google AdWords.
  3. Learn how to optimize your Ad campaigns by using geo-targeting.
  4. Learn how to advertise on Google's Content Network.
  5. Learn how to optimize your Ads using advanced settings in Google AdWords.
  6. Learn how to set up conversion tracking in Google AdWords.
  7. Learn how to integrate and leverage Google Analytics with Google AdWords.
Outline
  1. Advertising on Google's Display Network
    1. Understanding Google's Display Network
    2. How Does Advertising on the Display Network Work?
    3. A Few Things You Should Know About the Display Ads
    4. How to Leverage Content Network in Google AdWords
    5. Automatic Placement
    6. Targeted Placement
    7. Exploring the Display Planner Tool within Google AdWords
  2. Introduction to Google+ Local
    1. Overview of Location-based Ad Services
    2. How to Leverage Google+ Local
    3. Obtaining Insights from Google+ Local Dashboard
  3. Optimizing Your Keywords Strategy for AdWords
    1. Keywords Optimization Strategy
    2. Long-Tail vs Short-Tail Keywords
    3. Using Broad Match Modifiers
    4. Application Broad Match Identifier in Google AdWords
    5. Keywords Diagnosis in AdWords
    6. Optimizing Your Keywords Research
    7. Leveraging the Google Keyword Planner Tool
    8. Demo for the Google Keyword Planner
    9. Learning from Organic Keywords
    10. Introduction
    11. Implementing Dynamic Keyword Insertion
    12. How Dynamic Keyword Insertion Works
    13. Managing Case Sensitivity for Dynamically Inserted Keywords
    14. Application Dynamic Keyword Insertion in Google AdWords
  4. Optimizing AdWords Campaigns
    1. Geographic Targeting in Google AdWords
    2. What Is Geographic Targeting?
    3. How Google Offers Geo Targeting
    4. Implementing Geographic Targeting in AdWords
    5. Application of Geo Targeting
    6. Inserting Your Address into Your Ad Copy
    7. Leveraging AdWords Campaign Experiments
    8. Introduction to Experiments and Its Advantages
    9. Step 1: Setting Up an Experiment
    10. Step 2: Defining Parameters
    11. Step 3: Viewing and Changing Experiment Parameters
    12. Step 4: Starting and Stopping Your Experiments
    13. Step 5: Interpreting Experiment Data
    14. Application of Experiments
  5. Optimizing Ads
    1. Using Image Ads in AdWords
    2. Getting Started
    3. Controlling Your Ad Delivery in Google AdWords
    4. Ad Scheduling and Ad Delivery
    5. Application of Ad Scheduling
    6. Controlling Who Sees Your Ad
    7. IP Exclusion Tool
    8. Application IP Exclusion Tool
    9. Viewing Your Change History
    10. AdWords and YouTube
    11. Showing Your Ads on YouTube
    12. Linking Your Ads on YouTube
    13. Ad Preview and Diagnosis Tool
    14. Leveraging the Ad Sitelinks in AdWords Ads
  6. Conversion Tracking in Google AdWords
    1. Why to Track Conversions and How Conversion Tracking Works
    2. Implementing Conversion Tracking in Google AdWords
    3. Setting up a New Conversion in AdWords
    4. Validating Conversion in AdWords
    5. Enabling the Conversions Report in AdWords
  7. Leveraging the AdWords Report in Google Analytics
    1. Tracking Online Marketing Campaigns through Google Analytics
    2. Overview of AdWords Metrics
    3. Application of AdWords Metrics
    4. Measuring Campaign Performance in Google Analytics
    5. Day Parts Report
    6. Application of the Day Parts Report in Google Analytics
    7. Destination URLs Report
    8. Keyword Positions Report
    9. Application of the Keyword Positions Report in Google Analytics
Class Materials

Each student in our Live Online and our Onsite classes receives a comprehensive set of materials, including course notes and all the class examples.

Class Prerequisites

Experience in the following is required for this Google AdWords class:

  • Basic Google AdWords experience
Prerequisite Courses

Courses that can help you meet these prerequisites:

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