YouTube for Sales
From a sales perspective, it is generally desirable to have great video content that is easy to find by your ideal customers and that leads your customers back to your website. Things to consider when creating videos include:
- What titles to use for your videos. Videos with SEO-friendly titles are more likely to show up on Google searches.
- How to get viewers to share your videos. If you have or can create a viral video campaign that is highly appealing to your ideal customer base, think about what you will do to encourage your customers to share this with others.
- How to get viewers back to your website. Consider including links to your website in the video description and right within the video itself:
- Whether or not to purchase ads for your videos. If you do, your ads will show up when a user searches for relevant keywords.