With YouTube, your business has the opportunity to share video content such that it is searchable within YouTube and Google. Some things to consider for your company brand on YouTube are:
If your company already has a YouTube channel, or multiple channels, it is important to assess how your brand is portrayed through the content that is featured and the interaction with viewers, and to think about whether there is anything you would add or change in terms of content or interaction.
YouTube has a lot of interaction among users, and some users will post inappropriate comments on your videos. Be prepared to monitor these closely.
The screenshot below shows Verizon Wireless's YouTube channel:
Things to note from this Verizon Wireless channel example include:
Beyond the option described above, YouTube also offers larger companies the option to host a Branded Channel, for which companies need to commit to spending money with Google Advertising, estimated at more than $200,000.
On the engagement side of YouTube, you have the opportunity to get subscribers. A subscriber will be notified each time you add a new video resource to your channel.
Ideally, by just adding great video content, subscribers will come. However, it is common for companies to invite past/prospective customers to subscribe to their channel content.