YouTube Channel Brainstorming - Exercise

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YouTube Channel Brainstorming - Exercise

YouTube Channel Brainstorming

Duration: 15 to 25 minutes.

In this exercise, you will develop thoughts on your company's YouTube efforts.

Develop three ideas for your company to get subscribers to your YouTube channel. You may want to consider:

  1. If your company already has a YouTube channel, or multiple channels, take a look at the way your brand is portrayed through the content that is featured. What are your thoughts on the current strategy? Is there anything you would add or change in terms of content?
  2. What reasons might your current and potential clients have for subscribing to your channel?
  3. How can you integrate YouTube videos with your other marketing efforts?


Lets look at one company's channel as a positive way to display videos and cross-promote your online marketing efforts. Consider the screenshot below from AT&T's YouTube channel.

The top, featured video, matches their main promotional message at the creation of this activity - stop texting and driving. So, when someone goes to their channel, they see that right up top. A nice engagement tool.

And below that, AT&T has set up separate playlists, showcasing all of their secondary brand messages, with the top one showcasing video content on their reliable speeds.

Now, go have some fun setting up (or tweaking) your company's channel!)