In this exercise, you will develop thoughts on your company's YouTube efforts.
Develop three ideas for your company to get subscribers to your YouTube channel. You may want to consider:
Lets look at one company's channel as a positive way to display videos and cross-promote your online marketing efforts. Consider the screenshot below from AT&T's YouTube channel.
The top, featured video, matches their main promotional message at the creation of this activity - stop texting and driving. So, when someone goes to their channel, they see that right up top. A nice engagement tool.
And below that, AT&T has set up separate playlists, showcasing all of their secondary brand messages, with the top one showcasing video content on their reliable speeds.
Now, go have some fun setting up (or tweaking) your company's channel!)