In this exercise, you will develop thoughts on using YouTube.
How will you use YouTube in your organization? Consider:
For this solution recap, I want to focus on the competitive standpoint. Like we discussed in the SEO activities, YouTube is owned by Google, and therefore, YouTube has a lot of organic search potential.
Lets hypothetically say we run a dentist office in Los Angeles. Take a look at the first page of a Google search for "Los Angeles dentist."
Right there, on the first page, is a company's YouTube video. And that's pretty powerful these days. In this example, it's a perfect opportunity for another Los Angeles dentist to create and promote a competing video.
And on the flip side, if there are no competing videos showing up on Google searches, thats a great opportunity for you to be the first!
Spend some time searching around on your competition as well and look for opportunities!