The Fundamentals of Media

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The Fundamentals of Media

The Fundamentals of Media

In the past, the media used for communication was limited.

  1. Early history included oral communications.
  2. Later, different forms of written communications were used.

With the advent of technology, methods of communicating at a distance have increased tremendously. Many virtual communication systems now combine different types of media.

In this lesson, we will learn about each type of media and how they can be integrated to enhance communication.

Media and Senses

Media is the plural of medium. A medium is a means of communication. In virtual communication, media are the methods used to deliver messages from one person to another person through the senses. The following are relationships between senses and media:

  1. Sight: Text-based media, graphics, and imagery.
  2. Sound: Audio-based media.
  3. Touch: Haptics.

We will look at these in more detail in this lesson.

Two other senses include taste and smell. Because taste is a personal, internal sense, it is rarely used for communication between people. However, it can be; for example, a poison may be made to taste foul to communicate that it is not good for consumption.

Communicating through smell is used on occasion, though it certainly is not encountered as often as other sense-based communications. These are some common applications:

  1. The foul odor added to natural gas communicates a dangerous situation.
  2. Scratch and sniff labels inform customers about a product's attribute.
  3. Vanilla-scented air fresheners communicate a homey, warm feeling.

So we can see that subtle communication can take place in surprising ways using sensual appeal.