Welcome to our free Virtual Communications for Managers tutorial. This tutorial is based on Webucator's Virtual Communications for Managers course.
In virtual communications, media is that which carries a message from one person to another. It may include the software application, the method of transmission, and/or the equipment. This lesson examines how different types of media relate to communication concepts.
In the past, the media used for communication was limited.
With the advent of technology, methods of communicating at a distance have increased tremendously. Many virtual communication systems now combine different types of media.
In this lesson, we will learn about each type of media and how they can be integrated to enhance communication.
Media is the plural of medium. A medium is a means of communication. In virtual communication, media are the methods used to deliver messages from one person to another person through the senses. The following are relationships between senses and media:
We will look at these in more detail in this lesson.
Two other senses include taste and smell. Because taste is a personal, internal sense, it is rarely used for communication between people. However, it can be; for example, a poison may be made to taste foul to communicate that it is not good for consumption.
Communicating through smell is used on occasion, though it certainly is not encountered as often as other sense-based communications. These are some common applications:
So we can see that subtle communication can take place in surprising ways using sensual appeal.
Respond to the following questions about media.
Perform the following activity relating to Media and communication:
There are four types of media that correlate to different methods of communicating. The media and communication methods are as follows:
Text-based media are any media that supports written communication composed of any of the following:
There are many communication systems that are text-based. Some are synchronous, assuming both parties are interacting with each other at the same time. These include:
Other systems are asynchronous and assume the communicating parties are not interacting at the same time, so responses are not expected immediately. Asynchronous text-based communication includes:
It is feasible for a method of written communication to be either synchronous or asynchronous, depending on whether or not the two parties are active in the discussion at the same time. An example of this is texting.
Audio-based media includes anything that incorporates sound to deliver the message. Audio-based media began when the first recordings were made on wax rolls and played over a phonograph. As technology improved, applications expanded.
Audio-based media emulate the natural voice, and the voice is a primary form of communication in face-to-face interactions. People are naturally comfortable with audio communications.
As with text-based media, audio-based media can also be separated into synchronous and asynchronous communication. Examples of synchronous audio include:
These are examples of asynchronous audio-based communication systems:
Again, these are examples of the media's primary use. Many audio-based media may be used either synchronously or asynchronously, for example:
The use of visual media in communication is powerful. Many people process visual information more quickly than textual information or audible information.
The expression "A picture is worth a thousand words" has much truth to it. Visual imagery is used to enhance communication when words alone are too cumbersome to explain concepts that are either:
Simple images are often used to communicate simple concepts that would require many words to communicate. These images may be used alone or in combination with other media, and include:
Images may also be used to communicate more complex concepts that are difficult to explain with words alone. These images are often combined with words, either in audible form or text form. The following are examples of complex concepts that are communicated through images:
Technology has opened the door to animated visuals as well. In colleges and universities, educational simulations are commonly used in online science classes.
Images are often used in published media, including online media, such as:
Common image types that are used in these publications are:
More complex images, graphics, and animated images are often combined with audio-based media because the combination of the two can closely simulate face-to-face communication. Examples of these combined media include:
Haptics are a very interesting communication media. Haptics relate to the tactile, or the sense of touch. Haptic communication began as a way to replace communication through the usual senses of sight and sound.
Technology has increased the use of haptics in communication; primarily in the form of vibration. Beginning with computer gaming, haptics have been used in:
Mobile device vibrators, like those used in wireless phones, provide a way to receive information privately about incoming phone calls, timers, alarms, and more.
Another example of haptic communication is the paging device used at some restaurants. These devices are given to the customers when they check in. When a table is ready for a customer, the device vibrates.
Simple vibrating tactical signals can communicate a number of different messages by varying:
Haptic media are not commonly used in day-to-day interpersonal communications, but as we look to the future, tactile tools are likely to become more accessible for day-to-day virtual communications.
Respond to the following questions about communications and media.
As we learned in the first lesson, face-to-face communication is normally composed of three different forms of communication:
Words and voice are received by one sense, hearing. Most face-to-face communication uses two senses, sight and hearing. Other senses, like touch, may be combined to enhance the message or emphasize concepts.
In the same way, mediated communication works best when it combines different types of media, called "multimedia." Appealing to multiple senses is beneficial because:
Multimedia may be any combination of media types. The most commonly used combinations are:
Visual and word-based (audio or text) communications are very powerful in virtual communications because they use the most dominant communication senses of sight and sound, and they are easily emulated through technology. Notice how many of the following examples of multimedia systems use combined visual and word-based media:
Answer the following question about combined media: