Broadcasts and Exchanges

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Broadcasts and Exchanges

Broadcasts and Exchanges

All messages are either broadcasts or exchanges. Broadcasts are announcements. They are often coming from one person and sent to many people, but they can also be between two individuals. A broadcast includes:

  1. Emails announcing policy changes.
  2. Loudspeaker announcements.
  3. Weekly newsletters.
  4. Meeting reminders.

Broadcasts are distributions of information that do not expect feedback. Their intent is to inform without discussion.

Exchanges, on the other hand, are two-way communications. Exchanges include all components of the communication loop, as learned in the last lesson. Exchanges may begin with an offer of information, as in a broadcast, but there is an expectation of feedback. Exchanges may also begin with a question, seeking information. Examples of exchanges include:

  1. Discussions.
  2. Queries.
  3. Event invitations.
  4. Brainstorming.

In the previous lesson, we talked about the importance of equal communication with both local and virtual employees. Many managers send broadcasts to their virtual employees, but they neglect to provide opportunities for exchanges with them.

A productive manager will not neglect the important task of providing exchange opportunities for their virtual employees. The complete communication loop provides managers and employees the opportunity to:

  1. Communicate well.
  2. Build relationships.
  3. Express:
    1. Ideas.
    2. Concerns.
    3. Solutions.

Additionally, if information is not broadcast clearly or completely, the receiver of the message may become frustrated and unable to perform their work because they do not have a way to seek clarification.

Even with broadcast information, it may be beneficial to provide an opportunity for feedback or questions. For example:

  1. A phone number may be included in an instruction manual so users may seek clarification.
  2. Within an electronic form, a link may be provided that leads the user to a contact page on the website.
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