Assessing the Audience - Exercise

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Assessing the Audience - Exercise

Assessing the Audience

Duration: 7 to 10 minutes.

Respond to the following questions about people.

  1. Which of the following are considerations when selecting media?
    1. The media that is available to the other person.
    2. The natural mode of communication for the other person.
    3. The other person's demographics.
    4. The other person's geographic location.
    5. The media the other person is comfortable with.
  2. True or false:
    1. New technologies may distract from a message.
    2. There are some technologies that are available everywhere because they have been around for so long.
    3. By now, everyone should be able to use email.
    4. Some people are not skilled enough to navigate a simple Web site.
    5. Technical challenges distract from the message.
  3. Which of the following factors does not affect the accessibility of communication media?
    1. Politics.
    2. Walls.
    3. Weather.
    4. Skill level.


  1. A, C, D, and E.
    1. True
    2. False
    3. False
    4. True
    5. True
  2. D.