Creating an Ad Layout Using Different Types of Typography - Exercise

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Creating an Ad Layout Using Different Types of Typography - Exercise

Creating an Ad Layout Using Different Types of Typography

Duration: 15 to 25 minutes.

In this exercise, you will create an ad layout for Round Rings Inc. using different typography. Open types-of-typography/Solutions/MyAd_import.ai if you wish to see a completed ad. Be as creative as you like, but do try to include a logo, title, and body text. Images are your choice if you wish to add them; some have been included in extra-files.

Note: The solution files use Adobe Illustrator.

  1. Open a layout program (Illustrator, Photoshop, InDesign are a few examples), but you may use any that you like.
  2. Create a new document.
  3. You may create a logo, art object, and body text on your own or choose to import the finished objects ready to place (see below).
  4. Open/import the various elements extra-files (artistic_ring.ai, logo_edge.ai, logo_fun.ai, or bodyContent.docx).
  5. Place them using your best judgment to develop an ad for a magazine or online ad (you choose the media type).
  6. Make sure to use the proper types of fonts when formatting the body text and creating an artistic text/logo. For example, use one of each (serif, sans serif, decorative).
  7. Save the ad "types-of-typography/Exercises/MyAd" (file type will differ based on the software you are using).

Solution:

Possible solution using Illustrator.

  1. Open Adobe Illustrator and create a new document. Click File > New.
  2. You choose the size. I am using a 43p6 by 31p6. Click OK.
  3. You may create a logo, art object, and body text on your own or choose to import the finished objects ready to place.
  4. To create on your own:
    1. Draw an art object (such as a graduation cap). There is a sample for you to use if you choose not to draw one on your own: extra-files/GradCap.ai. Type the company name "Round Rings Inc." Select the text.
    2. Choose a decorative font to use as the logo text. Click Type > Font and choose a font. Try several until you match your idea of what the logo should be. Choose a larger size. Click Type > Size > 72 pt. Adjust as needed until it fits well in the ad layout.
    3. Yours may look similar to the following.
    4. You may need to break the text into outlines based on its font license. When you save the file, a message box will appear if the font cannot be embedded. To create text outlines, select the text object using the Selection Tool and click Type > Create Outlines.
    5. Place the ring image the client has asked you to use: extra-files/artistic_ring.ai.
      1. Click File > Place.
      2. Choose the file extra-files/artistic_ring.ai and click Place.
      3. Click OK.
      4. Position and format to suit you.
    6. Create text and format using a serif and a sans-serif type font. You choose the fonts and sizes to fit you style of ad.
      1. Click the Type Tool.
      2. Left-click and drag to create a text box for your text.
      3. Type and format your content.
  5. To import:
    1. Click File > Place.
    2. Choose the file extra-files/artistic_ring.ai and click Place.
    3. Click OK.
    4. Repeat steps 1-3 above until you have added all parts you wish to use.
    5. Position and format to suit you.
  6. Save the file. See finished files in types-of-typography/Solutions/MyAd_import.ai)
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