Welcome to our free Typography tutorial. This tutorial is based on Webucator's Typography course.
Typefaces are categorized into basic families. These families are then broken out into individual, unique typefaces that are mostly used for onscreen and print display.
Serif typefaces are very traditional. They are similar to one another as they each have an extra decorative element on the ends of each character ("feet"). Serif typefaces work well in print in text heavy layouts which have many body paragraphs. When used in text heavy documents, the reader will respond favorably and better retain the information.
Sans-serif typefaces are similar to one another in that they are smooth (no "feet") and work best for print titles and on screen body paragraphs. On screen design benefit from sans-serif typefaces as they appear to be "smoother" and are the preferred typeface for readability on websites.
Decorative typefaces are varied and range in readability. Some are appropriate for body paragraphs, while others should be restricted to use in logos and artistic text elements.
Serif: Serif fonts are used mostly for body paragraphs.
Sans serif: San-serif fonts are displayed nicely on screen and are great for titles.
Decorative: Decorative fonts are best for short text and often the basis of a logo. types-of-typography/Demos/Ad.ai
In this exercise, you will create an ad layout for Round Rings Inc. using different typography. Open types-of-typography/Solutions/MyAd_import.ai if you wish to see a completed ad. Be as creative as you like, but do try to include a logo, title, and body text. Images are your choice if you wish to add them; some have been included in extra-files.
Note: The solution files use Adobe Illustrator.
Possible solution using Illustrator.