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Project Scope

Be aware of the scope and audience of the project. For example, if we are presenting only text on a website, then we must limit our fonts for body paragraphs to fonts that would be available to browsers based on available technology. If we are building a design for a roadside billboard, then we need to think of using scalable fonts that will catch the eye and be very readable at a quick glance.Website Layout Website layout shown above.

Billboard LayoutBillboard layout.

Doing Research

Each industry and discipline holds their own style traditions. By doing a bit of research on the Internet, you can determine what has already been done, what has been done right, and what new directions you may take those traditions, therefore, coming up with your own perfect layout. Please keep in mind copyright rules; just because we see a design/art element that we like, we cannot just "pluck" it out of the existing site and use it as our own. Use this research time to be inspired and build your own design/art elements making your project unique and not breaking copyright laws.

Google SearchGeneral search for a specific industry. Source: http://www.google.com

Getting Inspired

There are many sites to view other designers' work that they share with the public and design community. If you do not yet have a clear vision of what your project may turn out to be, you may want to spend some time looking at these type of sites to see what other designers are creating.

Many of these sites may offer more that just a look at the art side; they often share tips, advice, and code snips that they encourage you to take and make your own.

SiteInspire.comInspirational design site where designers share ideas! Source: http://www.siteinspire.com/