Tracking Activity and Results

Contact Us or call 1-877-932-8228
Tracking Activity and Results

Tracking Activity and Results

Results from Twitter can vary from company to company and from category to category. There are two measurements you'll want to focus on:

  1. How much traffic are you getting to your website from your tweets? Google Analytics will provide you this information, and we'll cover that more later on in the course.
  2. Are your calls-to-action working? If they are not, what can you do to change the engagement levels?

You can also track clicks by using a service like Bit.ly or Hootsuite. (Bit.ly is also a great tool for sharing links on Facebook, LinkedIn, or other social media networks.)

Next