Duration: 15 to 25 minutes.
In this exercise, you will design a few original tweets for your company.
Write three tweets for your company, promoting the latest product or service offering. In doing this, you may want to:
- Look for hashtags on hashtag.com or use the Twitter search function to find conversations that are relevant to your product or service. Try to find an opportunity to respond to someone else's tweet.
- In the Twitter search field, type @ + your company's Twitter handle. See who has recently mentioned your company in a tweet and write a response to one of the tweets.
- Include a call-to-action in your tweet. You can ask a question and encourage users to respond, post a link to a recent blog post, share a photo and ask for feedback on it, etc.
Let's look at one tweet as a possible, positive example of developing a tweet. Take a look at the screenshot below from Best Buy's Twitter account.
This is a good example to consider for a few reasons:
- The tweet highlights an engaging picture to draw your attention.
- The make use of the hashtag, #CollegeTech, to encourage others to join in the conversation
- And this is an example of a "promoted tweet", so they are paying to feature this message as well.
Take some time and develop some upcoming tweets for your brand. And have some fun!