Navigating LinkedIn Opportunities - Exercise

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Navigating LinkedIn Opportunities - Exercise

Navigating LinkedIn Opportunities

Duration: 15 to 25 minutes.

In this exercise, you will locate opportunities within LinkedIn for your business.

Search LinkedIn groups and answers, and find three good opportunities for someone in your company to jump on and offer your product/services as a solution.

Solution:

Let's look at one example of finding an opportunity with LinkedIn Groups. I'm going to hypothetically pretend that I run a social media monitoring product and I joined a bunch of related industry groups on LinkedIn.

One group, Social Media Marketing, has a pretty active discussion board. Consider the screenshot below.

This is a previous discussion that a member started looking for advice on a monitoring tool. Now, if I ran a company that offered an ideal fit, an opportunity might be to offer her a free version of the software to try out.

A method similar to this accomplishes two important points:

  • You become involved in a popular discussion and begin working towards becoming an industry go-to person for this group.
  • You get free advertising for your company! Every person who visits this discussion will learn more about your product.

Now, go find some business opportunities for your business!

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