Group Discussion - Exercise

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Group Discussion - Exercise

Group Discussion

Duration: 15 to 25 minutes.

In this exercise, you will discuss LinkedIn for your business.

Develop a multi-faceted plan on using LinkedIn to help promote your latest product offering. Consider how you will use:

  1. The company page including banners, recommendations, updates, etc.
  2. Employee profiles including the plug-ins that might help spread the word about your product.
  3. Advertising opportunities including ad content and your target audience.
  4. Discussion groups, specifically which groups offer the highest opportunity.
  5. Answers, specifically which topics offer the best opportunity.
  6. LinkedIn Today, specifically what types of articles you might want featured and shared.


Let's look at two examples from the opportunities we mentioned above. First up, from the Webucator company page.

In the following screenshot, you can see an image from the company page, taking advantage of taking advantage of the banner ad space with a promotional message for our followers to see when viewing the page.

Now, consider the following screenshot. It's from my personal LinkedIn profile where I listed a few course projects that I worked on. It gives me (and Webucator) a way to promote our various course offers on a personal LinkedIn profile. Do you have any publications or reports you could promote on your profile?