Developing a LinkedIn Ad Campaign - Exercise

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Developing a LinkedIn Ad Campaign - Exercise

Developing a LinkedIn Ad Campaign

Duration: 15 to 25 minutes.

In this exercise, you will learn how to set up a LinkedIn ad campaign.

Log into LinkedIn ads and develop an initial campaign for your latest product offering. As you prepare your ad, consider:

  • Your ad copy. Be sure to include a relevant call-to-action, a value proposition, etc.
  • Your audience. Who is your ideal customer? Test different demographic choices using the audience tool and note how your audience size changes depending on your choices. This also serves to give you a good picture of the people who can be reached through LinkedIn.


As every ad campaign will be very different, I'd like to share a great resource with even more information about LinkedIn Ads.

This resource guide is from the team over at unbounce: