Introduction to Filters

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Introduction to Filters

Introduction to Filters

Why and When to Use Filters in Google Analytics

Filters are used to clean and segment your data.

  1. Filters provide segmentation to gain a better understanding of a particular subset of activities happening on your website.
  2. Filters help in customizing the report so the most useful data can be highlighted.
  3. Filters can also help in cleaning up unwanted data such that irrelevant information is filtered away.

Understanding How Filters Act on Your Data

When a filter is created within your profile, it is immediately applied to new data coming into your account.

New filters will not affect historical data and it is not possible to reprocess your old data once it passes through a filter.

Tips: It is highly recommended that you keep the raw data intact by not applying any filters to your original profile. Create a duplicate profile for applying filters.