This category of reports provides you with information about the origin of your traffic.
These reports can help you understand the following:
The following screen shot represents the overview report which acts like a default home page from this category of reports.
You will see that it represents a quick summary of important stats such as top traffic sources and top keywords which sent most of the traffic to your website.
As shown in the above screen shot the Traffic Sources Overview report has the following main elements:
Direct Traffic refers to those visitors who come directly to your site either by typing your web address or by selecting your site from their favorites menu.
The following screen shot shows a standard Direct Traffic report.
The Search report is an excellent way to tell how well your organic ranking efforts are working and how effective your paid listings are. This group of report includes an Overview Report, and then reports to break down your organic traffic and paid traffic, repspectively.
The following screen shot is an example of the Organic report, specifically looking at sources. In this example, you can see that Google is sending the most traffic to this website.
The keywords traffic report is an excellent source for identifying brand association and evaluating the effectiveness of your search engine optimization efforts.
The following screen shot is an example of the Keywords report, found within the Organic report. You will notice that most of the traffic is from "not-provided." Unfortunately, Google has recently added in a new secure browsing feature. So, anyone logged into any Google propety (Gmail, YouTube, Blogger, etc.). Anyone who is not logged in, will still show their search terms. In the screen shot below, you'll notice "Webucator" is the most popular known keyword used.