Application of the Visitors Overview Report - Exercise

Contact Us or call 1-877-932-8228
Application of the Visitors Overview Report - Exercise

Application of the Visitors Overview Report

Duration: 15 to 20 minutes.

You would like to get a high level understanding of your visitors activity in context to traffic and site usage between two consecutive quarters (e.g., between the first quarter and second quarter of 2009). Accomplish this task using the visitors overview report. (Use the Webucator Account.)

What do you notice about the differences between the two quarters with respect to visitor characteristics? Name a few areas in which you see a noticeable change.

Solution:

Application of the Visitors Overview Report

  1. Select www.remotecourse.com web property to work on.
  2. From the report navigational panel select the Audience category which by default will display the Overview report.
  3. Using the active date range tab, first enable the Compare to Past option and then provide the following date ranges: From January 1st, 2009 to March 31st 2009 and From April 1st 2009 to June 30th 2009.

Observation:

A very high level observation is that we were able to attract fewer customers to our website during the second quarter of 2009. However, the visitors engagement with our website increased in the second quarter of 2009.

Next