Application of the Frequency & Recency Report - Exercise
Application of the Frequency and Recency Report
Duration: 15 to 20 minutes.
- The marketing team at your company wants to know if their latest lead-generation email campaign is bringing traffic back to the website. The team sends daily emails for a one-week period after a potetial client signs up. Create a report that provides this information.
Application of the Frequency & Recency Report:
- Select www.remotecourse.com web property to work on.
- From the report navigational panel select the Behavior category.
- Select the subcategory as Frequency & Recency .
- Use the Days Since Last Visit report and determine if a majority of your traffic was between 0-1 days since their last visit.