Application of the Frequency & Recency Report - Exercise

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Application of the Frequency & Recency Report - Exercise

Application of the Frequency and Recency Report

Duration: 15 to 20 minutes.
  1. The marketing team at your company wants to know if their latest lead-generation email campaign is bringing traffic back to the website. The team sends daily emails for a one-week period after a potetial client signs up. Create a report that provides this information.

Solution:

Application of the Frequency & Recency Report:

  1. Select www.remotecourse.com web property to work on.
  2. From the report navigational panel select the Behavior category.
  3. Select the subcategory as Frequency & Recency .
  4. Use the Days Since Last Visit report and determine if a majority of your traffic was between 0-1 days since their last visit.
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