Why Learn Web Analytics: Analytics vs. Reporting

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Why Learn Web Analytics: Analytics vs. Reporting

Why Learn Web Analytics: Analytics vs. Reporting

The success of your website is largely dependent on the overall user experience of your visitors. Here are some of the important drivers for using web analytics:

  1. Web analytics provides insight into the online behavior of your visitors. The visitor data can be used to optimize your website to best meet the requirements of your audience.
  2. Web analytics can provide business intelligence in context to customer segmentation, identifying trends, product development, targeted marketing, etc.
  3. Web analytics can be used to track a wide variety of metrics to measure the overall success of your website.

Note: Unlike web reporting, web analytics is actionable. Web analytics helps in making informed decisions about changing your online strategy.

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