Here are the basic definitions of analytics to get us started with the course.
Web metrics are measurable parameters which reflect different activities occurring on your website. Some examples:
Clickstream refers to the data that occurs inside the web environment, which may include a record of the user's browsing patterns.
Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative web metrics data to optimize websites and web marketing initiatives.
We weren't able to find the original quote on the WAA's site, but we agree with the definition.
Just after the birth of the Internet, IT technicians started maintaining server logs. The server log files store information about parameters such as:
People began developing scripts to extract relevant data from the server log files in order to compile useful information. In this way, web analytics came to life.