Google Analytics Case Study - Exercise

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Google Analytics Case Study - Exercise

Google Analytics Case Study

Duration: 15 to 30 minutes.

Google Analytics Case Study Review: In this exercise we will review a case study to understand how other businesses have benefited by incorporating Google Analytics. Please review the case study at the following link:

  1. What were some of the challenges WNYC faced before incorporating Google Analytics?
  2. What specific benefits did WNYC realize from Google Analytics?
  3. What benefits does your company hope to realize from using Google Analytics?
  4. Please review the following case studies and think about how each of the companies was able to leverage Google Analytics in their business model.

Note: Reference case studies on Google Analytics can be found at: In the following presentation, we will also discuss a case study on Best Buy.