The Gmail user name which is used for logging into Google Analytics.
The entry point into Google Analytics. You can use a single account to manage multiple web properties.
A web entity, such as a website, blog, or mobile application, for which you want to gather analytics data.
The level in the Google Analytics framework at which reports are accessed. A profile is a customized view of the visitor data for a web property. A single web property can have multiple profiles. Profiles provide flexibility by allowing you to set different rules on the incoming analytics data. The users added to a profile can view reports based on the data the profile is set up to return.
Google Analytics User Attributes:
Administrator: An administrator can create profiles, filters, or goals, and can add users.
Users: Users have read-only access to reports and can be restricted to viewing only specific profiles.
To create a new web property:
From the Account Home page, click the gear icon. Click the link for the account you want to set up a web property in to load the Webproperties page.
Click the + New Web Property button. The Create New Web Property page loads.
Provide the property name, URL, country, and time zone, and then click Create property.
To create a new profile:
From the Account Home page, click the gear icon. Click the link for the account, then the link for the web property you want to set up a profile for. The Profiles page loads.
Click + New Profile to open the Create New Profile page.
Give the profile a name and click Create Profile. The profile is added and the Profiles page loads so you can configure the profile.
It is recommended that you create separate web properties for tracking separate domain names. For example, please refer to the following schematic where each domain is tracked as a distinct web property.
You should create at least one duplicate profile which contains the exact same data as the default profile.