Introduction to Google Analytics

In this lesson, you will learn the basics of Google Analytics, which will prepare you for the rest of the course.

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Lesson Goals

How Google Analytics works.
Key features and capabilities of Google Analytics.
How to set up accounts, web properties, and profiles in Google Analytics.
How to activate Google Analytics tracking.

Lesson Activities

Basics of Google Analytics Getting Started with Google Analytics Google Analytics Code Snippets Search for Google Analytics Tracking Code (GATC) (Exercise) Access Management Access Management (Exercise)