A goal can be any activity on your website that is important to the success of your business. For simplicity, a web page which displays a confirmation for submitting an order could act as a goal.
Each time a visitor meets a particular criteria, a goal is recorded. During a single session, a goal can only be counted once.
Goals help to distill data into performance benchmarks. Here are some drivers for using goals in Google Analytics:
|URL Destination||A goal is recorded when a visitor views the specified page on your site.||Order completion page.|
|Time on Site||Goal will be counted when a visitor spends more or less time on your site than the predefined threshold.||Measure of stickiness, to verify if a particular page is engaging enough. Useful for web portals.|
|Pages/Visit||Goal will be counted when a visitor views more or fewer pages than the threshold.||To verify depth of the visit. Useful for content websites.|