Configuring Goals

Contact Us or call 1-877-932-8228
Configuring Goals

Configuring Goals

From your Google Analytics Settings page (top right 'wheel'), first select the appropriate account and then select a profile for which you wish to create a goal. Click on Edit in the actions column to edit the profile settings. You will see the following screen:

Google Analytics Goal Setup

For a single profile in Google Analytics you can create up to 20 goals in total. These goals are segregated into four sets; every set allows you to create up to five goals.

Tips: In order to create more than 20 goals for a website you will have to create a duplicate profile for the same website which will give you four more sets of goals to track.

Click on the +Goal tab in the above screen, you will be taken to the Goal Settings page; here you will need to execute the following steps:

  1. Provide a relevant Goal Name e.g. Sales Lead
  2. Set the radio button to the ON position for activating a goal (Default value: ON)
  3. Select your Goal Position
  4. Select a Goal Type

Configuring URL Destination Goal

Once you select a Goal Type (e.g. URL Destination), you will see the Goal Details page as shown in the following screenshot. You will need to execute the following steps:

  1. Select the Match Type.
  2. Enter the goal URL for your goal page.
  3. Select your preference for case sensitivity.
  4. Enter the value for your goal (non Ecommerce site).

Take a look at the following example:

Google Analytics Goal Setup Step 2

Goal URL Match Type

Match Type Explanation Flexibility Example
Exact Match The goal URL must exactly match with the URL that will appear in the web browser during the actual visit. Least: can only be used to match one single page /Contact.cfm?submitted=true
Head Match Only the head portion of the visited URL should match in order for a goal to be counted. Trailing parameters in the actual page visited are ignored. Moderate: websites with dynamically generated content; use the head match to ignore the unique values /onsitecourses/
Regular Expression Match To match URLs using wildcards and meta-characters. The most flexibility: Useful when both the URL and query parameters vary between users and pages /*page=5*

Goal Value for Non Ecommerce Websites

Google Analytics uses an assigned goal value to calculate ROI, Average Score, and other metrics. For a non-Ecommerce site such as a sales lead generation site, Google Analytics can use an assigned goal value to calculate the monitory value associated with the completion of a goal.

Configuring Time on Site Goal

If you select a Goal Type as Time on Site, you will see the Goal Details page as shown in the following screen shot. You will need to execute the following steps:

  1. Select an appropriate condition (e.g Greater than or Less than).
  2. Enter an amount of time in the form of whole integers.

Take a look at the following example:

Google Analytics Goal Setup Time on Site

Configuring a Pages/Visit Goal

If you select a Goal Type as Pages/Visit, you will see the Goal Details page as shown in the following screen shot. You will need to execute the following steps:

  1. Select an appropriate condition (e.g. Greater Than, Less Than or Equal To).
  2. Enter the number of pages as your criteria.

Take a look at the following example:

Google Analytics Goal Setup Pages

Next