Exercise for Interpreting the Funnel - Exercise

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Exercise for Interpreting the Funnel - Exercise

Exercise for Interpreting the Funnel

Duration: 15 to 20 minutes.
  1. Analyze and interpret the funnel report. Note of your interpretation. Share the same with your instructor:GA Code
  2. Write down and discuss your thoughts on improving the current process to increase the conversion rate.

Solution:

The funnel visualization report has three parts:

The left hand side of the report shows entrance paths. In this example, you will see that during the conversion process 22 people entered the funnel from various entry points listed in the chart shown in the left hand side of the report.

The right hand side shows the exit paths. In this example, 17 people exited the funnel at the entry point itself. After completing the first step no one has exited our funnel.

The middle section shows the step by step funnel conversion process where you can see how many people continued through the funnel. In this case 5 out of 22 people continued through the funnel process.

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