Analyzing Ads - Exercise

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Analyzing Ads - Exercise

Analyzing Ads

Duration: 15 to 20 minutes.

Analyze the ad shown in the example 2 and use all notes on section 4.1 points to compare the two different versions of this ad.

V1 V2
Headline is too generic. Headline focuses on the specific offering and core selling points.
No key words in the headline. Headline contains relevant keywords.
Description talks about the value proposition. More poweful call to action required. Terms such as "best price in town"' and "get beans" are vague; more specific call to action is required.
Landing page is specific to gourmet coffee page. Landing page is just the home.