Analyze the ad shown in the example 2 and use all notes on section 4.1 points to compare the two different versions of this ad.
|Headline is too generic.||Headline focuses on the specific offering and core selling points.|
|No key words in the headline.||Headline contains relevant keywords.|
|Description talks about the value proposition. More poweful call to action required.||Terms such as "best price in town"' and "get beans" are vague; more specific call to action is required.|
|Landing page is specific to gourmet coffee page.||Landing page is just the home.|