Lets use the Keyword tool from Google to find our list of targeted keywords for a new golf club website. And let's say that we want to run some AdWords campaigns just in Florida to test the waters. In the following screenshot, let's go over the settings for this initial search.
Now, lets talk through some of the suggestions Google has provided us. In the following screenshot, you will notice one set of suggested keywords, their estimated monthly search volume, and the estimated cost per click. In the same row for golf clubs for sale, we see that term boasts 720 searches within Florida, with an average cost-per-click of $.92.