Introduction to SEM Terminologies

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Introduction to SEM Terminologies

Introduction to SEM Terminologies

Definitions and Significance of Important Parameters

Parameter Definition
PPC Pay-per-click is a pricing model an advertiser gets charged each time a prospect clicks on the advertiser's ad.
CPC Cost-per-click is the amount you'll actually pay for a click on your ad.
Creative Your actual ad content (i.e., four lines of text in AdWords).
SERP Search Engine Results Page.
Impressions Number of times your ad has been displayed by a search engine, represents visibility.
CTR Click-through rate = clicks divided by impressions; measure of relevancy.
Ad Rank The position of a keyword-targeted ad on SERP.
Quality Score Quality Score is a measure of relevancy. There are several types of Quality Scores (e.g., for ad, for keyword).
Google Content Network Google's partner network (Web sites, blogs, etc.) where AdWords ad can be displayed based on content themes rather than specific keywords.
Click How many times someone clicked on your ad to visit your site.
Avg. CPC Average amount you paid per click on your ad.
Max CPC Maximum amount you are willing to pay when someone clicks on your ad.
Avg. Pos. Average position of your ad on the SERP. Varies depending on your ad performance.
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