Building SEM Vocabulary - Exercise

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Building SEM Vocabulary - Exercise

Building SEM Vocabulary

Duration: 15 to 20 minutes.

Find the right definition for the following terms:

Parameter Definition
CPC AdWords Ad which you wrote.
Impression Average amount spent on bringing visitors to your landing page.
Avg. CPC Number of times someone clicked the ad.
Clicks Single instance of SERP that contains your ad.
CTR Amount of money you agreed to pay per click.
Creative Money you spend on clicks.
Cost Clicks divided by impressions.
  1. CPC - amount of money you agreed to pay per click.
  2. Impression - single instance of SERP that contains your ad.
  3. Avg. CPC - average amount spent on bringing visitors to your landing page.
  4. Clicks - number of times someone clicked the ad.
  5. CTR - clicks divided by impressions X 100.
  6. Cost - money you spend on clicks.
  7. Creative - AdWords Ad which you write.
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