Welcome to our free Introduction to Google AdWords tutorial. This tutorial is based on Webucator's Introduction to Google Ads course.
Create an appropriate account structure for the following businesses:
Solution 1: There are multiple ways to achieve the above task. Here is the recommended way:
Solution 2: There are multiple ways to achieve the above task. Here is the recommended way:
AdWords offers different levels of account access to help you share access to your account with others while protecting your information.
Use the following steps to grant access to an external user:
Here are the different access privileges available within Google AdWords:
You can access the Google AdWords home page at the following web address: http://www.google.com/adwords.
You will need a Google username for using the Google AdWords. If you have a Gmail account then you can use your Gmail username, or if you choose to create a new Google username for the AdWords service, then you may do so by clicking on the Start now button shown in the following screen shot:
You will be taken to the Create Google Account page, where you can choose the user name and password you'd like to use with AdWords.
In this step, you need to define your time zone (from where you operate Google AdWords account) and the currency in which you will pay for your ads.
Note: Time zone and currency settings can't be changed after you setup your account.
During step 1, if you decided to use the existing Google account (e.g. your Gmail account) to create an AdWords account then you do not need to follow this step. However, if you created a new Google account for AdWords then you will be required to verify your account.
After verifying your account with Google you will be able to sign in using your username and password.
You can use your AdWords account (e.g. create campaigns, create Ads, etc) without activating your account. However, your ads won't run until after you provide billing details, which is a required step for activating your account.
In order to activate your account, follow these steps:
Note: There are one time account activation fees. Account activation fees and payment options vary according to the currency you use and the location of your billing address.
The home tab shows an overview of how your account is performing and has the following sub-components to it:
Campaign Tab acts like a platform from where you can manage all your campaigns. This is the tab where you will probably spend most of your time within AdWords.
Campaigns tab has three main areas: campaign tree, navigation tabs, and stats area as shown in the following screen shot.
The opportunity tab offers suggestions and tools to help you improve your account. For example, keyword suggestions, bidding suggestions, and ads diagnostic tools are just a few examples of different options available in this tab.
All information related to billing can be found in the Billing tab by clicking on the Billing Summary tab. This is where you will come to see your current account balance and the history of your payments.
Also, if you need to change your billing information, such as credit card number, or you want to add a backup payment method, then you will use the Billing Preferences option available in this tab.
This tab allows you to manage administration of your account including changing account preferences, editing notification settings, and granting access to other users.
Your company has decided to do an online marketing campaign and has hired an external online marketing firm. The new marketing firm has asked for access to your Google AdWords data. Please implement this task in your Google AdWords account.
Allowing External Firms to Access Google AdWords Data:
Please answer the following questions:
Account organization in Google AdWords should be aligned with your marketing strategy. Proper account organization is important to effectively manage your campaigns, budget, and targeted ads.
An AdWords account should represent an individual business. If you have multiple businesses or clients for which you manage AdWords account it is highly recommended that you create a separate accounts for each business or client.
A campaign represents a marketing initiative in a particular area within your business (e.g., sell more services vs. products). Campaigns allow you determine budget, language setting, geo-location targeting, etc. If you have different marketing budgets or you need to target your ads to different demographics, then based on these varying conditions you should create different campaigns.
Ad groups represent collection of keywords with a common theme. Ad groups can also contain different versions of the ads. For example, if you are selling different products such as LCD TVs and audio systems then you should create different ad groups.