Tracking Online Marketing Campaigns through Google Analytics

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Tracking Online Marketing Campaigns through Google Analytics

Tracking Online Marketing Campaigns through Google Analytics

Google Analytics can track visits and conversions coming from your online marketing campaigns in AdWords. It's a two step process: First make the following changes in your AdWords account:

  1. Navigate to your Tools tab, then click on Linked accounts.
  2. Click the Google Analytics and connect your Google AdWords account with your Google Analytics account. Note that you need to be using the same Google email address.
  3. Click Save.

Linking GA to AdWords

Second, make the following changes in your Analytics account:

  1. Within your Google Analytics account, click on Admin, and then choose your desired account.
  2. Under the desired account, click on AdWords Linking.
  3. Choose + New Link and choose the desired AdWords account to link to.
  4. To finalize, choose Link Configuration and then decide the appopriate one.
  5. Choose Link accounts to complete.

See the attached screenshot for complete Google Analytics setup.

Funnel Setup

All your AdWords data (impressions, clicks, cost) will automatically be imported into your Google Analytics account.

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