Filtering AdWords Related Data in Google Analytics

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Filtering AdWords Related Data in Google Analytics

Filtering AdWords Related Data in Google Analytics

Introduction to Custom Filters in Google Analytics

Google Analytics allows you to filter some portion of your data into separate buckets called profiles. As best practice, it is recommended that you create a separate profile for your AdWords related data. Here is how you can filter only AdWords data into a separate profile:

  1. Create a new profile and name it AdWords Traffic.
  2. Create a new custom filter, with type = Include.
  3. Filter Field = Campaign Source.
  4. Filter Pattern = google.
  5. Case sensitive = no.
  6. Apply this filter to the newly created profile named AdWords Traffic.
  7. Create another custom filter with type = include.
  8. Filter Field = Campaign Medium.
  9. Filter Patter = cpc.
  10. Case Sensitive = no.
  11. Apply this filter to the same profile.