Creating AdGroups

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Creating AdGroups

Creating AdGroups

You can use AdGroups to organize your marketing initiatives.

Here is how you will create an AdGroups with a campaign. Once you complete all the steps listed in the previous section, you will be taken to the following screen:

AdGroup Create

You will need to provide the following basic information to create your AdGroup:

  1. Provide a name to your AdGroup (e.g., Promote LED TVs).
  2. Select what kind of ad you would like to create. For this course, we will use Text ad option only. Provide Ad creative.
  3. Provide the list of keywords for this particular AdGroup.
  4. Enter the amount for your default bid. This is the maximum amount you're willing to pay each time a user clicks your ad.
  5. Click the Save ad group button at the bottom of the page.

You are all set. Your ads should begin showing on Google shortly. To view your ads as they would appear on a regular Google search results page without accruing extra impressions in your account, you can use the Ad Preview and Diagnostics in the Tools tab.