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Webucator's Free Introduction to Google AdWords Tutorial

Lesson: Creating and Managing Your Ad Campaigns

Welcome to our free Introduction to Google AdWords tutorial. This tutorial is based on Webucator's Introduction to Google Ads course.

Lesson Goals

  • How to create ad campaigns.
  • How to create AdGroups.
  • How to manage your campaign settings.

Creating Ad Campaigns

At this point, we have worked with all the elements within Google AdWords and created the essential building blocks of an AdWords campaign. Now we will cover how you put them all together in your AdWords account.

Step 1: If this is your first campaign, then you can click Create your first campaign button to start building your campaign.

If this is not your first campaign in your Google AdWords account, then first navigate to the Campaigns tab. Click on the + CAMPAIGN button as shown in the following screen shot:

Campaign Create

Step 2: You can choose your campaign settings (name for your new campaign, audience language, location, network settings, bidding and budget options, etc.) as shown in the following example:

AdGroup Create

You will need to provide the following basic information to create your campaign:

  1. Provide a name for your campaign (e.g., Promote Services).
  2. Select the language your ad will be written in and the locations where you want your Ads to appear (location of potential customers).
  3. Select where you want your ad to appear. For this course, we want to select Google's search results. You have an option to select devices on which you want your ad to appear. For this course, use the default setting (i.e., All available devices).
  4. Enter the amount you're willing to spend on average each day for this ad campaign. Your budget will help determine how many times your ad can be shown each day.
  5. Click the Save and Continue button at the bottom of the page.

Creating AdGroups

You can use AdGroups to organize your marketing initiatives.

Here is how you will create an AdGroups with a campaign. Once you complete all the steps listed in the previous section, you will be taken to the following screen:

AdGroup Create

You will need to provide the following basic information to create your AdGroup:

  1. Provide a name to your AdGroup (e.g., Promote LED TVs).
  2. Select what kind of ad you would like to create. For this course, we will use Text ad option only. Provide Ad creative.
  3. Provide the list of keywords for this particular AdGroup.
  4. Enter the amount for your default bid. This is the maximum amount you're willing to pay each time a user clicks your ad.
  5. Click the Save ad group button at the bottom of the page.

You are all set. Your ads should begin showing on Google shortly. To view your ads as they would appear on a regular Google search results page without accruing extra impressions in your account, you can use the Ad Preview and Diagnostics in the Tools tab.

Practice Campaign

Duration: 15 to 20 minutes.

Create an ad campaigns for the the catering company and the bike store discussed in the previous chapter.If you were also thinking about your own business needs, please develop a draft campaign for your business as well.

Managing Campaign Settings

How to edit, pause, delete, or resume a campaign?

To edit, pause, delete, or resume a campaign:

  1. Navigate to the Campaigns tab.
  2. Next to the campaign name, click the status icon and select the new status for that campaign (Enabled, Paused, or Deleted).
  3. To change the status of multiple campaigns, select the check boxes next to the campaigns you want to update. In the Change status drop-down menu, select the new status.

Note: If you only have one campaign in your account, you may pause or enable it, but not delete it.

AdWords Camp Edit