Welcome to our free Introduction to Google AdWords tutorial. This tutorial is based on Webucator's Introduction to Google Ads course.
At this point, we have worked with all the elements within Google AdWords and created the essential building blocks of an AdWords campaign. Now we will cover how you put them all together in your AdWords account.
Step 1: If this is your first campaign, then you can click Create your first campaign button to start building your campaign.
If this is not your first campaign in your Google AdWords account, then first navigate to the Campaigns tab. Click on the + CAMPAIGN button as shown in the following screen shot:
Step 2: You can choose your campaign settings (name for your new campaign, audience language, location, network settings, bidding and budget options, etc.) as shown in the following example:
You will need to provide the following basic information to create your campaign:
You can use AdGroups to organize your marketing initiatives.
Here is how you will create an AdGroups with a campaign. Once you complete all the steps listed in the previous section, you will be taken to the following screen:
You will need to provide the following basic information to create your AdGroup:
You are all set. Your ads should begin showing on Google shortly. To view your ads as they would appear on a regular Google search results page without accruing extra impressions in your account, you can use the Ad Preview and Diagnostics in the Tools tab.
Create an ad campaigns for the the catering company and the bike store discussed in the previous chapter.If you were also thinking about your own business needs, please develop a draft campaign for your business as well.
To edit, pause, delete, or resume a campaign:
Note: If you only have one campaign in your account, you may pause or enable it, but not delete it.