Generating Reports in Google AdWords

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Generating Reports in Google AdWords

Generating Reports in Google AdWords

Once you have determine which report you would like to run, follow these steps to get to the correct report interface:

  1. Navigate to your Campaign tab.
  2. Go to the desired campaign you would like to run the report on. Please note: You can also run a larger report showing all running campaigns - just skip over choosing a specific campaign.
  3. Across the top, if the desired report is shown as a tab option, click that, and go down to step #7 below. If it is not shown, such as the Destination URL report, continue to the next step.
  4. Go to the pull-down menu after the Audiences tab.
  5. Choose the Dimensions tab to make it viewable.
  6. Open the Dimensions tab and chose the appropriate report from the View pull-down menu.
  7. After determining you have created the data for your report, click the downward arrow icon, which opens up the reporting module.
  8. Chose the appropriate name and download format.
  9. Chose any additional segments you would like to include in the report.
  10. Chose the Email and schedule report option and determine your preferred download methods.

Let's practice by generating a report to analyze the performance of destination URLs.

Step 1: Select Campaign

Click the Campaigns tab and then select the campaign you would like to run the report on. In this example, we'll use a Microsoft Word campaign from a demo account.

AdWords Report

Step 2: Settings

If the Dimensions tab is not shown, use the pull-down menu, far right, to make this tab viewable.

AdWords Report

Step 3: Choosing Report Details

At this point, go in the View pull-down menu and choose Destination URL.

AdWords Report

Step 4: Activating Your Report

Now, the appropriate destination URL(s) will show up in your report window. Simply click the downward arrow, far right, to activate your desired report.

Step 5: Template, Scheduling, and Email

In this section, you can select how you want to save and share your report. Take a look at the following screen shot to see the available options. If you plan to tweak some parameters in your report, then it is recommended that you save your report as a template.

Click on the Create Report button when you're done to generate the report.

AdWords Report

  1. Click the Campaign menu and then click the Ad groups tab.
  2. At this point, you can begin running a report on all active ad group (default) or you can chose a specific ad group, listed at the bottom of this module.
  3. Choose the appropriate date range.
  4. Select the Download Report option across the top toolbar, notated by the downward arrow icon.
  5. Then select a report name and download format.
  6. Add any desired segments you would like to include in this report. For this exercise, we would want to add appropriate desired segments, such as: Hour of day, Day of the week, Day, Week, and other time-related segments, as needed.
  7. Click Email and schedule report and choose the desired report output method.
  1. Click the Campaign menu.
  2. At this point, you can begin running a report on all active campaigns (default) or you can chose a specific campaign, listed at the bottom of this module.
  3. Choose the appropriate date range.
  4. Click on Dimensions tab.
  5. From the View menu, select the Geographic option.
  6. Select the Download Report option across the top toolbar, notated by the downward arrow icon.
  7. Then select a report name and download format.
  8. Add any desired segments you would like to include in this report. For this exercise, we can leave this alone.
  9. Click Email and schedule report and choose the desired report output method.
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