Welcome to our free Introduction to Google AdWords tutorial. This tutorial is based on Webucator's Introduction to Google Ads course.
Performance of your AdWords account can be analyzed by generating various reports available right within the Campaign tab, under the specific metric you are looking to track.
Google recently moved the reporting functions from the Report Center tab to the Campaign tab. If your account previously had created reports, check out this Google Help Center link: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=177116.
Let's go through the definitions of the various types of reports that are available. AdWords allows you to generate the following reports:
|Keyword Reports||Information on how your keywords are performing across all campaigns or in selected campaigns.|
|Ad Reports||Information on how specific types of ads are performing, including text ads, image ads, video ads, mobile ads, and local business ads.|
|Destination URL Reports||Shows performance of destination URLs.|
|Ad Group Reports||Allows you to focus on performance of Ad Groups for one or more of your campaigns.|
|Campaign Reports||Shows statistics for each of your campaigns within an account.|
|Account-level Reports||Allows you to generate statistics for your entire account, or for a portion of your account.|
|Demographics Reports||This report is available only on the Content Network and it shows data related to demographic composition of the users who view your ads on participating publisher sites.|
|Geographic Reports||Shows performance of your ads by visitors location, as identified by the geo-tagging system.|
|Search Term Reports||Shows data related to the search queries which triggered your ads.|
|Placement Reports||This report shows performance of your ads on specific domains and URLs in the Content Network.|
Once you have determine which report you would like to run, follow these steps to get to the correct report interface:
Let's practice by generating a report to analyze the performance of destination URLs.
Click the Campaigns tab and then select the campaign you would like to run the report on. In this example, we'll use a Microsoft Word campaign from a demo account.
If the Dimensions tab is not shown, use the pull-down menu, far right, to make this tab viewable.
At this point, go in the View pull-down menu and choose Destination URL.
Now, the appropriate destination URL(s) will show up in your report window. Simply click the downward arrow, far right, to activate your desired report.
In this section, you can select how you want to save and share your report. Take a look at the following screen shot to see the available options. If you plan to tweak some parameters in your report, then it is recommended that you save your report as a template.
Click on the Create Report button when you're done to generate the report.
Let's spend some time and develop a few reports based on hypothetical situations.