Using Visuals

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Using Visuals

Using Visuals

Visuals, when used correctly, can make the proposal very effective. However, you can also overwhelm your audience with the use of visuals if you are not careful. Visuals include:

  1. Graphs.
  2. Charts.
  3. Illustrations.

Visuals should:

  1. Be clear and easy to understand.
  2. Be used sparingly.
  3. Support the text.
  4. Emphasize main points.
  5. Clarify complex statistical analysis.
  6. Be used to break up long blocks of text.
  7. Be placed near the relevant text.

Visuals should not be placed in an appendix at the back of the report. You don't want your reader to have to flip back and forth to see the visuals.

Some commonly used visuals are listed in the following table.

Visual Type Tips for Using
Pie charts Make sure you do not have very many slices. Tiny slices are difficult to interpret and will only serve to confuse your reader.
Bar charts Bar charts should have the x and y axis clearly defined and the legend should tell the reader what the chart is about.
Line charts Line charts should also be clearly defined with a title and legend. They should also be simple depictions of the numbers discussed in the text of the proposal.
Tables Tables can show relationships between various elements being discussed in the proposal.

Using visuals will not only enhance the look of your proposal, but will impress your reader with your skill in creating a professional business document.

If you use illustrations, make sure you are using copyright-free ones, or that you have the permission from the creator to use them. Illustrations and clip art from the Internet may not be "free" to use, so be sure to check your source if you plan on illustrating your documents in this way.