Check for Understanding: Knowing the Audience - Exercise

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Check for Understanding: Knowing the Audience - Exercise

Check for Understanding: Knowing the Audience

Duration: 5 to 10 minutes.

In this exercise, you will respond to the following questions about knowing the audience.

  1. Of the following statements, which one is not a reason to know the audience before writing your business document?
    1. To help you determine how you will write the document.
    2. To assist you in the grammatical structure of the document.
    3. To determine how formal or informal the writing will be.
    4. To provide you with guidelines on how much you need to write.
  2. The following passage is from the website. It is an introductory paragraph and the first thing a viewer on the website will see. Read through it and answer the two questions at the end:
    1. In business proposal writing, the only opinion that matters is that of your customer's. If you want to know what to include in your proposal or how to best format a proposal, you need to look at it from the customer's point of view. Business proposal writing should answer any questions the customer has and explain the benefits of your approach. If you want to perfect your proposal writing, you need to first perfect your understanding of your customer. It's not about what you want to say or how well you can describe yourself; it's about what the customer needs to know in order to select the winner. Only after you master writing from the customer's perspective can you write a proposal that is the most effective. Some general advice for people who are new to business proposal writing is provided below... (!hc_proposal_writing.cfm)
      1. Who do you think the audience is for the passage?
      2. What is the purpose of the passage?


  1. B. To assist you in the grammatical structure of the document.
  2. The audience is someone who is not familiar with writing business proposals and the purpose of the passage is to persuade the reader to continue reading for more information about how to write a business proposal.