YouTube for Branding

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YouTube for Branding

YouTube for Branding

With YouTube, your business has the opportunity to share video content such that it is searchable within YouTube and Google. Some things to consider for your company brand on YouTube are:

  1. Do you want to post all company-related videos that you create, or will you focus on just one area, such as your product videos?
  2. Do you want to engage with YouTube users by allowing and responding to comments?
  3. Do you want to have one YouTube channel or multiple YouTube channels?

If your company already has a YouTube channel, or multiple channels, it is important to assess how your brand is portrayed through the content that is featured and the interaction with viewers, and to think about whether there is anything you would add or change in terms of content or interaction.

YouTube has a lot of interaction among users, and some users will post inappropriate comments on your videos. Be prepared to monitor these closely.

Examples of YouTube Channels

The screenshot below shows Verizon Wireless's YouTube channel:

Things to note from this Verizon Wireless channel example include:

  1. You can brand the page with your logo, as seen on the far left.
  2. You can see how many subscribers you have on the top right.
  3. You're able to feature one video, as shown in the middle, that all viewers will see when entering your channel.

Beyond the option described above, YouTube also offers larger companies the option to host a Branded Channel, for which companies need to commit to spending money with Google Advertising, estimated at more than $200,000.

Subscribers

On the engagement side of YouTube, you have the opportunity to get subscribers. A subscriber will be notified each time you add a new video resource to your channel.

Ideally, by just adding great video content, subscribers will come. However, it is common for companies to invite past/prospective customers to subscribe to their channel content.

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