Duration: 15 to 25 minutes.
In this exercise, you will develop thoughts on using YouTube.
How will you use YouTube in your organization? Consider:
- On which topics might you be able to create videos?
- What are some common questions your customers ask that could be answered through a video?
- Once you have developed some topic ideas, look up search keywords that might be used to find the video.
- Using YouTube's search tool, search for topics related to your industry. Are any of your competitors advertising their videos?
- Briefly explore Vimeo, searching for topics that are relevant to your industry. Based on the results, do you think your company would benefit by having a presence on Vimeo as well?