Discussion - Exercise

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Discussion - Exercise


Duration: 15 to 25 minutes.

In this exercise, you will develop thoughts on using YouTube.

How will you use YouTube in your organization? Consider:

  1. On which topics might you be able to create videos?
  2. What are some common questions your customers ask that could be answered through a video?
  3. Once you have developed some topic ideas, look up search keywords that might be used to find the video.
  4. Using YouTube's search tool, search for topics related to your industry. Are any of your competitors advertising their videos?
  5. Briefly explore Vimeo, searching for topics that are relevant to your industry. Based on the results, do you think your company would benefit by having a presence on Vimeo as well?